Career Experts: Managing Your Brand
May 28 @ 12:30 PM - 1:30 PM£29.00
Managing Your Brand: Control What People Say About You When You’re Not Present
Your personal strengths, experiences and the way you work are as unique to you as your genes. Together, they can create a positive personal brand which is pivotal to a successful and satisfying career.
In this session, we’ll discuss the benefits of personal branding for career progression and explore the boundaries between individual branding and corporate conformity. Joanna Gaudoin will help you understand how you come across to others and let you re-write the script to how you want to come across in a way that’s authentic and powerful. You will walk away knowing how to use your 3 personal impact ‘tools’ to affect what people say about you when you’re not in the room.
I help individuals in the financial and professional services sectors achieve greater career success, and their organisations improve business performance, by working with them on their personal impact and relationship building skills. Prior to establishing my own business, I spent 10 years in marketing and consultancy, so I know the issues individuals face and what it is really like working in a large organisation. It is frequently people and relationships, whether they be colleagues, clients or partners that are at the root of the biggest challenges.
I am highly experienced at running workshops on all aspects of the impact we have on others, how to engage with them and how to build great professional relationships. I have also worked in-depth with many clients one-to-one helping them to work out what is holding them back regarding their impact at work and how they relate to others and the practical steps they can take to improve their situation and progress their career. Examples have included helping clients work on their personal impact to improve engagement and exposure with more senior colleagues, helping clients navigate challenging relationships at work and working with clients on all aspects of looking for a new role, from creating their LinkedIn profile and CV through to having a positive and memorable impact at interview.
My work is based on improving your self-awareness, developing the knowledge you need to work on what you have discovered and then putting into practice what you have learnt. With a client, my priorities are to be approachable, attentive and practical to help them be their best self at work and achieve what they want to.